Click on the below link to read more:
DBTA2013BigDataOpportunitiesASurveyof304DataManagers.pdf
Click on the below link to read more:
http://www.experian.com/assets/marketing-services/white-papers/big-data-planning-guide-for-marketers.pdf
Click on the below link to read more:
http://www.oracle.com/us/products/database/big-data-for-enterprise-519135.pdf